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#someone is the democratisation of photography, made possible by the smart phone and Instagram. It’s inclusive and gives the right for anyone to engage. In the age when the consumer is part of any story, #someone is an open invitation to join the conversation. It has a warmth that comes through sheer diversity and a complete lack of “casting”. This isn’t the perfect world of fashion, this is the triumph of reality and admission of its unarguable, imperfect beauty.