Mary McCartney joins Green Monday as an advisor and global ambassador to fuel the plant-based movement across the globe and in Asia.
Mary, an internationally renowned photographer, artist, plant-based advocate, co-founded the “Meat Free Monday” movement in 2009 with her father Sir Paul McCartney and sister Stella McCartney. Meat Free Monday is a non-profit campaign which aims to raise awareness of the negative environmental impact related to livestock industry, and to encourage people taking part in tackling climate change and improving their health by having at least one meat free day each week, a move recommended by the United Nations.
“Addressing Climate change and animal welfare are global issues that are close to my heart. Through my involvement with Meat Free Monday in Europe, I have become aware and very impressed by the impact created by Green Monday. David Yeung has created an innovative social venture that delivers practical and scaleable solutions. I am joining forces with Green Monday to further accelerate their growth and the expansion in Asia and globally. I believe making changes in Asia and around the world is crucial for the future of our beautiful plant.” Said Mary.
“The blueprint of Green Monday is partially inspired by Meat Free Monday which was founded by Sir Paul, Mary and Stella. We share the common goal of mobilizing the world towards a healthy, sustainable and cruelty-free diet. It is a dream to partner with Mary and her family to bring change to Asia and across the world. Her experience, network and influence will be invaluable towards the growth of our organization and the impact we hope to create.” David said.
According to a survey commissioned by Green Monday in 2018, nearly a quarter of Hong Kong population practises a flexitarian diet. The ratio of “hardcore meat lovers”, according to the survey, has almost halved in the last 4 years.
GREEN MONDAYS AND GREEN COMMON
Green Monday Group’s mission is to “Make Change Happen, Make Green Common” with an innovative global ecosystem of future food that combats climate change, food insecurity and public health crises. The Group is committed to empowering the world with nutritious, sustainable and innovative plant-based foods. Its flexitarian philosophy is practiced by 40% of Hong Kong population, and the movement has spread to over 30 countries. Green Monday Group is named to Fortune’s 2020 “Change the World” list.
Green Monday Group comprises advocacy arm Green Monday Foundation, business arm Green Monday Holdings, and venture capital arm Green Monday Ventures. Green Monday Foundation is a non-profit arm advocates sustainable plant-based living through school, corporate, restaurant and community initiatives around the world. Under Green Monday Holdings, Green Common is a one-stop plant-based platform combining retail, distribution and dining service, empowering communities in Asia and beyond with sustainable, innovative and wholesome food choices. It has outlets across Hong Kong, and its first branch in Shanghai and Singapore at the end of 2020 and in early 2021 respectively. OmniFoods, which is also under Green Monday Holdings, is a food tech company with a Canadian-based R&D team creating its own range of alternative protein food products including OmniPork, OmniPork Luncheon, OmniPork Strip and OmniEat. Green Monday Ventures is dedicated to supporting and accelerating growth of mission-aligned entrepreneurs and start-ups globally.
David Yeung is the founder and CEO of Green Monday Group. He is also an environmental advocate known for his commitment in tackling some of the world’s most pressing issues of climate change, food insecurity and public health as well as empowering individuals, communities, and corporations towards sustainable, healthy, and mindful living. David’s work has earned a number of awards including “Social Entrepreneur of the Year” by the Schwab Foundation and the World Economic Forum, “EY Entrepreneur Of The Year 2020 China – Winner, Hong Kong/Macau” and “Cathay ChangeMaker 2020”.